So do you have a website or a blog up and running but not enough eyeballs on it? Well in this post I’ll show you seven of the most effective ways to drive traffic to your website or blog. By traffic I mean thousands of unique visitors to your website every month.
There are other posts out there that claim to have the ultimate formula for driving traffic to your new website but the reality is that what works for one website niche might not work as well for another so in this post, I’m going to share all the best ways to drive traffic
Driving traffic involves a lot of effort and a lot of uncertainty in the beginning okay so let’s get started.
Types of Traffic
First, it’s important to understand the different types of traffic:
They include Organic traffic which is free traffic.
Paid, which is using paid advertising.
Paid traffic typically comes from running paid ads or paying for shoutouts on other websites blogs or social media accounts that already have high traffic
And then there’s Owned Organic typically comes from social media or SEO. It is basically like building an email list. You have to drive traffic elsewhere in order to build that email list.
How to Drive Traffic to Your Website
The most important thing to understand about getting traffic is that Content is King. Creating valuable content is the key to get more traffic.
Whether you’re teaching people informative content or providing an excellent service or product that solves a problem for people, you need high valuable content to get new visitors to your site.
#1 Keyword Research and Target SEO
To get eyeballs on your website, first you have to research keywords and target SEO. Make sure that the SEO on your website is perfectly targeted towards keywords within your niche.
It is going to help you appear a lot higher in Google search and get you a lot more organic traffic.
#2 Create Social Media and Blog Content
After researching what content is best for your market, start writing posts. Having valuable content on your website is crucial but sharing it on social media is an easy leg up to get more visitors over to your website.
You can create pins on Pinterest and link to your blog posts or web pages on your website. For example, my sister has a Pinterest account for her health and wellness website that she drives up to a hundred thousand visitors each month. Purely from creating pins and building a Pinterest account in a specific niche.
I also have a friend that runs a personal instagram account about photography and drives thousands of monthly visitors to his website this way.
And again, it all started with one single post so it’s going to take some time and attention to grow it. There really is no overnight hack to drive traffic to your website. Think of it this way, social media is where millions of people are constantly hanging out. But if you don’t have a piece of content to show no one will see you so make content that not only gets you seen but is worth sharing.
#3 Collaborate With Competitors in Your Niche
To gain awareness from someone else’s audience. How can you do this?
Well, be willing to offer your competitor valuable content for their social media account that their viewers will love. Then put a link to your website in the content itself or in the description. In this way you can drive traffic to your website.
#4 Guest Posting On Blogs
This is similar to collaborating on Social Media. You can ask other websites and blog owners if you can write a post on their site that is helpful for their audience. And in this post you can include links to your website also known as a backlink. A backlink is just any link from someone else’s website to yours and this really helps your site authority grow on Google search so that you can appear higher in google results. Backlinking is one of the highest ranking sources that Google looks for so the more backlinks you have, the higher that you will appear in Google search results. And, you also will get traffic from that person’s website.
You can offer to answer questions and provide valuable information in interviews on other people’s websites, podcasts or youtube channels.
#6 Running Paid Advertising
If you have a budget to work with, doing paid advertising is the fastest way that you can drive traffic to your website. This includes Google search ads, display ads which appear on any site using AdSense to monetize their site.
You also got Facebook, Instagram and YouTube ads. I recommend researching how your competition is running their ads.
A quick way that you can find out is to go over to their Facebook page. Then go down to page transparency where you can view their entire ad library to see what they currently have running. You can also check how long they’ve been running it to see if it’s effective or not. This is a great way to get inspiration on ads that you could run and a great way to get an edge up on your competition.
#7 Social Media Shoutouts
You can pay social media influencers with lots of followers to shout out your website on their accounts. It’s really simple, you just reach out either through a direct message or through an email. Ask them how much they charge for various types of shout out posts. The key here is to reach out to influencers who may already be endorsing products or services that relate to your website niche.
That way they’re much more likely to say get to know about your website or blog.
To sum it up, there are several different avenues that you can take
to drive traffic to your website. What works for some may not work as well for others so pay attention to your competition be patient.
Expect to fail a few times and my personal advice is to never stop creating valuable content on social media. It is by far the most effective and reliable method that I’ve found to get more website visitors. Writing valuable content on your website will give people a reason to stay and come back for more.
Also visit my other Blog: Our Nagaland
If you find this article helpful please share this post with your friends and family.