We all know that SEO is really frustrating and we even decide to give up blogging just because our site wouldn’t rank. But today, I’m going to show you 6 Actionable Tips on How to Rank Higher on Google, step by step.
So let’s get started with step number one…
The Three Keywords
Your first step is to find three keywords. These are keywords thaty you’ll be creating your content around in the next step.
And here’s exactly how to find great, low competition keywords.
First, head over to AnswerThePublic. This free keyword research tool finds questions that people ask on forums, blogs, and on social media and it turns those questions into awesome keywords. The great thing about this tool is that the keywords that you get from AnswerThePublic are usually long tail keywords. In case you haven’t heard about the long tail keywords, they are just keywords that are long and very specific. For example, a keyword like Blogging is a short tail keyword. But how to start blogging is a long tail keyword. And although not a lot of people tend to search for long tail keywords, they’re also not super competitive. Which makes them the perfect keywords to go after if you’re just starting out.
Next, head over to ExplodingTopics, another free tool that bubbles the topics that are trending in niches like tech, health, fashion, marketing, and many more. And because these topics are relatively new, the keywords that people use to find information on them aren’t usually so competitive. Hence, giving you the perfect chance to grab the opportunity to rank higher in Google with the right keywords and contents.
Create Epic Content
When you’ve picked at least three keywords, it’s time for step number two i.e, creating epic content.
And there’s a simple reason for that. Most of the contents that are published aren’t that great. And if it’s not great, it’s gonna get lost among the millions of blog posts that come out every single day. So for your content to stand out among million others, you need to create contents that will earn you backlinks. Something that someone else would wanna actually link to. Now there’s no formula for creating epic content, or else everyone would’ve been a successful Blogger.
But there are a few things you can do to increase the odds that people will share and link to your content.
Publish a better and longer content
First of all, you wanna publish content that’s long and in-depth. A research conducted by BuzzSumo revealed that longer content gets more links than short content.
A long form content gets an average of 77% more backlinks than short content.
But this does not mean that publishing longer content will automatically bring in thousands of links.
But publishing a content that does cover an entire topic in-depth can increase the odds that people link to your posts. And in this way, you post will rank higher in Google.
Create a hook
Next, you wanna add a hook to your content. A hook is something that would make a blogger or journalists wanna link to your content. Your hook can be a case study example, stat, a unique strategy, a tool or widget, a rare interview or even a data visualization.
A hook is basically anything that makes someone else say wow, I need to link to this awesome content.
Optimize your keywords
After you’ve successfully created an epic content, it’s time for step number three, keyword-optimize your content. On page SEO has changed a lot over the last few years. Back in the day, keyword optimization was all about stuffing your page with keywords and there were high chances that your content would rank. But that doesn’t really work in the present times. Today, the goal of on page SEO is to provide Google the context about what your page is all about. You still must use keywords on your page. But you also need to help Google understand your pages’ overall topic in order to rank higher in Google.
Here’s how to do it
Your first step is to include your target keyword in a few important places on your page. That way Google can understand that your page is about that specific term.
Specifically, you wanna add your keyword to these areas of your page.
Next, it’s time to give Google more context about your page. And the best way to do that is to add LSI keywords. LSI keywords are words and phrases that are closely related to your target keyword. In other words, they are terms that tend to show up next to your keyword around the web.
For example, if your target keyword was protein bar, LSI keywords would be terms like this…
And when Google sees these LSI keywords on your page, it makes them say we’re confident that this page is actually about that topic. You can find these LSI keywords by searching for your keyword and then scrolling to the bottom of the search results.
Optimize Your Content For Users
In the past, Google would rank pages based on who had the most backlinks.
Yes, backlinks are still important. But to rank higher in Google today, only backlinks aren’t enough. Your content also needs to be well optimized for users. That’s because Google pays more attention to how people interact with your site in the search results. And if they notice that people are clicking on your site and then quickly heading back to Google, they’ll down rank you.
But if they see users spending more time on your page, that’s a sign that you’re giving Google searchers exactly what they want And there’s high chances that you’ll get a rankings boost.
With that, here’s exactly how to optimize your content for people so they stay on your page.
First, structure your content so people start getting actionable info as soon as possible. In other words, don’t start your post off with a long explanation about why the topic is important, that will only make people leave your page. Instead, use a short intro, then get right into the steps, tips, recipes, workout plans, or whatever you’re going to cover in your post.
Studies has shown that people largely judge your site based on design first and content second. So if your site doesn’t look clean, you can expect a really high bounce rate. Clean doesn’t mean that your site needs to win any design awards or look fancy. In fact in my experience, a simple design tends to work best.
Backlinks are still very important for SEO. Backlinks are basically just as important today as they were since they first rolled out. And if you follow the steps so far by creating epic content, adding hooks, and optimizing it for users, you already have a strong foundation for building backlinks.
Broken Link Building
If you find a broken link on a page, you can link it to your page which has similar topics. Reach out to the person that runs that site and ask them to swap out the dead link for a link to your content.
Use Your Own Images
Now before we close out this SEO tutorial, I will provide you with a quick bonus step, use unique images.
As it turns out, using stock images can also hurt your Google rankings.
The folks at Reboot Online recently ran an interesting experiment. They created 10 brand new websites, all optimized around a keyword that they made up.
For their experiments, on five of the sites they used five stock photos that were already used on a bunch of other websites. And for the other five, they actually used their own images, that way they were 100% unique.
They found out that the five websites that had unique images outrank the sites that didn’t use unique images.
Whenever you can, try to use unique images in your content. These can be pictures that you take with your phone, illustrations that you make in Photoshop or screenshots that you take yourself.
As this study showed, unique imagess seem to have a direct impact on rankings.
This article will be edited from time to time keeping you updated with the latest information.
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